BARACUTA RE-ESTABLISHING IT’S IDENTITY AS AN ICONIC BRITISH BRAND AND ADDRESSING THE DESIRES OF THE MODERN MAN AND THE NOSTALGIA FOR WARDROBE CLASSICS. INSTEAD OF EXISTING SOLELY IN THE BIG CITY- THE BARACUTA MAN IS SEEN ON THE EDGES RETURNING TO THE REBELLIOUS SPIRIT THAT IS SYNONYMOUS WITH THE BRAND’S HERITAGE.
COLOR PALETTES AND FABRIC CHOICE'S NOD TO THE CONTRAST BETWEEN THE RURAL AND URBAN LANDSCAPE OF BRITAIN. A DISTINCTLY WASHED OUT AND GRUNGY AESTHETIC ARRIVES TO REPRESENT AN ANTI-ESTABLISHMENT FEELING.
THE BARACUTA OFFERING BECOMES MORE RUGGED WHILST STILL TRUE TO OUR SARTORIAL ROOTS THE G9 BECOMES RENDERED IN A FADED HEAVY WEIGHT CANVAS REMINISCENT OF VINTAGE BRITISH WORKWEAR STYLES.COATED COTTON/LINEN NODS TO A NAUTICAL AND MILITARY HISTORY. WASHED PIQUE, YARN DYED STRIPES AND HEAVY JERSEYS REMIND US OF THE CLEAN DESIGN OF WELLLOVED BRITISH SPORTSWEAR.
