THE AW23 COLLECTION IS A CELEBRATION OF ITS ENGLISH ORIGINS, WHILE AT THE SAME TIME THESE TRADITIONS ARE SEEN TO BE CONTINUOUSLY ADOPTED BY A MORE MODERN, CONTEMPORARY CONSUMER. ABOVE ALL, IT IS AIMED AT A CONSUMER WHO IS INCREASINGLY AWARE AND CONSCIOUS OF THE IMPORTANCE OF QUALITY AND ATTENTION TO DETAIL, WHICH ALL BARACUTA GARMENTS HAVE. THERE IS NO SHORTAGE OF NEW STYLES AND DESIGNS IN THIS COLLECTION. EACH COMING WITH A CONTEMPORARYPOINT OF VIEW, AN EXAMPLE OF THIS IS THE WAY THE GARMENTS FIT, AND THE WAY THEY ARE STYLED AND WORN. BARACUTA HAS BEEN VERY ATTENTIVE WITH THE IMPACT ITS PRODUCTS HAVE ON THE ENVIRONMENT, WHICH IS WHY ALL PRODUCTS ARE MADE WITH PREMIUM MATERIALS, INTENDED TO BE HANDED DOWN OVER TIME. AT THE SAME TIME, ALL GARMENTS THAT CONTAIN PADDING USE RECYCLED MATERIALS TO TRY TO REDUCE ANY ENVIRONMENTAL IMPACT. THE MAIN FOCUSES OF THE AW23 COLLECTION ARE BASED ON HOW BARACUTA HAS BUILT ITS REPUTATION OVER THE DECADES: THROUGH ITS RAINWEAR PIECES, THE CRAFTSMANSHIP OF ITS GARMENTS AND THE HIGH-QUALITY KNITWEAR WHICH IS COMPLETELY MADE IN ITALY.